Monday, June 23, 2014

The "Call:" Your Google Funeral Home Reviews Are Costing You First Calls


On my morning walk, I decided to Google a couple of funeral homes while walking. I opened my smartphone, went to my Google search bar and typed in the funeral home name.

Google immediately found the funeral home, displayed a map and under the map, it had “Reviews.”

I tapped the map, another page came up with the location information and the reviews. 

Here is the first thing I read:

“These people act like a bunch of thug gangsters who hold your loved one hostage. They are rude and very unfeeling and detached from a situation that they should be handling with care and concern, whether fake or genuine. They should be more professional and empathetic instead of the mantra i heard most in my dealing with them .... "pay us and then we can help you, pay us and you would know, pay us or nothing happens until then".... and if you decide to look elsewhere to bury your loved one they will say "pay us for storing him and then we will release him!!!"

Wow. I wondered if the funeral home knew this is first thing people read when using Google to find their funeral home.

Ok…so I walked some more, got a sweat built up, made sure I’m not walking into traffic and decided to Google another funeral home. I do, tap the map and read the review. Here’s what this one said:

“It is in the interest of the public that they keep a safe distance from this place, it has been cited by MIOSHA with 22 serious violations. Keep away until other information is available to prove otherwise. Some of the citations include overexposure to formaldehyde and exposure to blood borne pathogens. Perfect place to get sick.”

My obvious question to you, funeral director, is this: Have you Googled your funeral home and read your reviews?

These Google reviews are a part of your front door to the world. If I didn’t want someone I knew who needed a funeral home to use either of these funeral homes, all I would have to do is show them the review.

AND IT DOESN’T REALLY MATTER IF THE REVIEW IS TRUE! IT ONLY MATTERS THAT IT’S THERE.

It doesn’t matter if you do 50 cases a year or 500 cases a year. Your online reputation matters. There are ways to deal with this, the most effective way being is to get positive reviews posted. Another is give unhappy customers an “offline” place to post negative reviews.

It’s hard to get more first calls if you simply decide to ignore your online Google reviews. Let us help.

Don’t you agree? Either way, we still would like to get your feelings on this subject. Click or tap The “Call” to go to our blog and post your comments! For a demo, text the term “Mobits” to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username “Mobits.org.” Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES

The “Call” Blog and Email for Funeral Directors



Monday, June 16, 2014

The “Call:” A church fan that can navigate, surf, email, text, call, scan and Google!


What?!?!

Yes, that’s right. 

Take a look at this church fan. This funeral home has made this the most interactive church fan ever done.

Let’s look at all it can do for the funeral home:

First, of course, you can travel to it (get to the funeral home physically), since the address is given.

Second, you can surf to it, since it gives the funeral home’s website address.

Third, you can email it, since the email address is given.

Fourth, you can text it, since it has a keyword (Goolsby) that can be texted to the number 72727.

Fifth, you can call the funeral home since the phone number is given.

Sixth, you can scan it, since it has a QR code that will in turn, send a text message to mobilephones with a link to its’ mobile-website.

And seventh, you can Google it, since the name of the funeral home is given.

How many of these 7 things can your church fan do?

Business owners spend a lot of time and money creating a web presence, but they forget a key element: How will people get there?

Think of it this way - it’s like having a nice house in the country. The house may be very nice, but if it’s too far out and if you don‘t have roads, track and ports, you probably won’t get a lot of visitors.

Or, think of this funeral home as New York: you can get to it by plane, train, automobile, ship, bus, etc… - Goolsby Mortuary gives you a lot of ways to interact with it.

Goolsby Mortuary’s money was well spent on this church fan because it is very interactive.

It’s a first-call generator. Is yours?

Don’t you agree? Either way, we still would like to get your feelings on this subject. Click or tap The “Call” to go to our blog and post your comments! For a demo, text the term “Mobits” to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username “Mobits.org.” Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES

The “Call” Blog and Email for Funeral Directors



Monday, June 2, 2014

The "Call:" Funerals on Stage







“People buy differences, not similarities.”

This must be one of the business principles of Marin Funeral Home in Puerto Rico.

If you Google this funeral home and click on the “Images” tab, you may be astonished by what you see.

Marin gives visitations and wakes a new name!

This past week, they staged a deceased 80-year-old woman dressed in the gown she wore for her second wedding, sitting in a rocking chair surrounded by beautiful plants and flowers.

The deceased wanted to attend her own wake, and the San Juan-based funeral home did all they could to accommodate her.

Marin funeral home in the past has also staged a deceased boxer in a makeshift ring and another deceased on a motorcycle.

My initial knee-jerk reaction when viewing these images was to think these families and the funeral home are tacky.

But then my other knee jerked to remind me that job of the funeral home is to do their best to honor the deceased’s and the families’ last wishes.

Newspaper obituaries, Mobits, death notices, funeral programs, all of these things are done in remembrance of the deceased. Marin’s funerals certainly are hard to forget!

When I put down my morality police badge and put on my funeral home marketing director’s hat, I have to applaud this funeral home.

Not only are they serving families in an unique and desired way, Marin is also getting their funeral home a lot of exposure that undoubtedly is getting them more death calls.

What’s wrong with that?

Don’t you agree? Either way, we still would like to get your feelings on this subject. Click or tap The “Call” to go to our blog and post your comments! For a demo, text the term “Mobits” to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username “Mobits.org.” Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES

The “Call” Blog and Email for Funeral Directors