Monday, April 28, 2014

The "Call:" Convenience matters a lot to families


Several reports have recently confirmed that the number one benefit of having a smartphone is convenience.

Families want the ability to make and execute purchases fast and the most convenient way to buy anything today is on a smartphone.

A smartphone doesn't require gas nor does it require booting up a computer, entering a password and getting online (a good 5 minute wait).

Many people, if not most, sleep with their smartphone within arms' reach. Thus, it stands to reason, if you are already in their smartphone, then your funeral home is also always within arms' reach.

The more convenient you make it to get to your obituaries, to call you, to get directions, to buy flowers, to express condolences, to review and to buy your service packages, caskets and other funeral products, the more income you will make.

This past weekend, at the local grocery store, all of the employees had on t-shirts that had this printed in big letters on them:

"There is no line online!"

If a family is shopping funeral homes, don't you want to be the most convenient funeral home to use? The moment they are moved to buy, don't you want them to buy from you immediately? If they get the notion to buy in the middle of the night, don't you want to be the funeral home they can reach out from the bed, grab their mobile phone and buy your service package, casket and vault?

Don't you want to be the funeral home that individual family members, regardless of where they are physically located, can submit payments from their smartphones in combination to come up with the full payment for the funeral?

Convenience matters a lot to families.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a MobitsTM outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." MobitsTM can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES

The "Call" Blog and Email for Funeral Directors


Monday, April 21, 2014

The "Call:" “Wonderful...This app is very, very nice, especially in today's world. Thank you.”


When we create a Mobits for a family, each one includes the following two text messages:

First message
We regret to inform you of Jane Doe's passing. Tap for info: http://bit.ly/1234567.
Funeral Home Name
(123) 555-5555
Please forward to friends & family.

Second message
Also, anyone can text "JaneD" to 72727 and get the text to the Mobits. Thank you.

These text messages are usually sent to one family member and to one staff member of the funeral home.

When we recently completed one, a day later we got back the following message from the family member:

"Wonderful...This app is very, very nice, especially in today's world. Thank you."

We forwarded the text to the funeral director but of course, the family member had already expressed their gratitude directly.

Mobits are a much needed tool in today's world. Communicating death information is hard on most of us. Mobits give families more space and time to mourn while keeping everyone informed of the circumstances.

Mobits have no borders, meaning families with members in other countries can also stay up to date on the funeral from the convenience of their mobile phones.

And for funeral directors who want more cases, the bottom line is they have to get their funeral home in front of more people. The best way to get a funeral home in front of more people is to put their funeral home in mobile phones.

The more eyeballs on you, the more business you'll get. That is the premise of Mobits.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a MobitsTM outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." MobitsTM can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES

The "Call" Blog and Email for Funeral Directors

Monday, April 14, 2014

The "Call:" Make sure you get all funeral programs as PDFs!


One excellent strategy of developing death calls from new sources is to use the funeral program as a marketing tool.
Having the funeral home's name, website and other contact information on the funeral program is simply not enough to attract new cases. You must go the extra mile.
Here's what one funeral director does:
She starts by doing a Mobits for each of her clients. Once the Mobits is ready, she emails the printer a QR code to the Mobits to put on the program.
By having the QR code on the funeral program, the physical program can be scanned by mobile devices, which will then open the Mobits on any mobile devices and display the deceased final arrangements along with the funeral home.
She also gives the printer the following message to put on each printed funeral program:
"Please text 'JohnDoe' to 72727 to view this program on your smartphone."
She then has the printer send her the funeral program as an Adobe document, often called a "PDF."
And lastly, she has the funeral program PDF loaded on the deceased's Mobits, usually the day before the funeral service.
This helps her business and helps her get more death calls in several ways.
1.         Each program becomes a more effective marketing tool because anyone can later on scan the funeral program or activate the keyword and get the Mobits right on their mobile device. Her marketing is no longer limited to the space inside the physical program.
2.         Funeral participants can preview the program ahead of the service to better prepare.
3.         The keyword, i.e. 'JohnDoe,' can also be used in the newspaper obituary to reduce the number of lines needed and thus reduce the cost. So instead of listing all the survivors, the newspaper obituary can just have, "For more info, text 'JohnDoe" to 72727.
4.         Attendees can view the program from smartphone before, during and after the funeral, giving her the ability to tell each family they don't have to worry about running out of programs.
5.         It gives everyone the ability print program afterwards when it's more convenient. Every time that program is printed, that's just like putting a brochure directly in the hands of one of her prospective clients.
6.         It puts more eyeballs on her funeral home because every time that Mobits and/or funeral program is accessed, her funeral home is displayed.
Other directors, because they make money off of the funeral programs, wait until after the service to load the funeral program on the Mobits.
The death notification process is your number one marketing tool. In subtle ways, you can use death notification to promote your business while also providing a much better service to your families!

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES

The "Call" Blog and Email for Funeral Directors