Monday, February 17, 2014

The "Call:" Is your funeral home website way too busy?


Take 5 minutes and visit your website and two of your competitor's websites (Google them, its easy).

But don't look at the websites from the perspective of a director, look at the websites from the viewpoint of a prospective family member or funeral attendee.

If you do, you may find yours and your competitor's websites leave a lot to be desired.

Most are poorly organized. They have way too much information, too many tabs (options), too many places on the screen to search for information, the fonts are too small and too much scrolling.

The majority of them just make your eyes hurt and your brain work too hard.

The main reason to visit a funeral home website is to look at obituaries and to get contact and location information. Your website should do that first and then it should get visitor's contact information (for future death calls), provide services and costs, and get other revenues from pre-planning, flowers and gifts.

That's it!

For example, providing "grief" resources is inappropriate and possibly harmful. If you offer "grief" resources, have you vetted these resources yourself? And even if you could vouch for your "grief" resources, how will that bring your funeral home more revenues, particularly more death calls?

It won't. It's just noise on your website and worse, unnecessary risk.

Keep your website easy-to-use and focused. Just because you can include a lot of information on your website doesn't mean you should.  Funeral home websites need to be much more selective.

Spending a lot of time on your website is not a good thing if visitors are still there because they are confused or fatigued.

As the old saying goes, "less is more!"

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

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