Monday, February 24, 2014

The "Call:" Funeral directors using Facebook reach just 5% of the market


When talking with funeral directors about the power of smartphones to get them more death calls, invariably some directors will quickly point out that they post their obits to Facebook.

Most of them have no idea of quantifying what they are saying.

In effect, they are saying that by using Facebook, they are helping their families reach five percent of the families' circle of loved ones.

Why just five percent?

First, because Chris Cox, VP of product for Facebook, reports that just 16% of Friends and Likers see each Facebook post.  And of all Facebook posts that concern specific events, like parties, meetings or funerals, only 30% of those posts are seen in time to attend the event.

30% of 16% is just 5 percent.

Honestly, that's not much better or even worse than newspaper obits.

What is better? Try text messaging.

90% of all text messages are read within 3 minutes. And 95% of all text messages are read overall.

Text messaging is also faster than Facebook, easier to send than Facebook and more private than Facebook.

When text messaging is used properly by funeral homes, not only does it help families get the word out to much more than five percent of their inner circles, reducing their stress, it also promotes the funeral home much more effectively than Facebook and better positions the funeral home to get more death calls.

This is not to discourage funeral homes from using Facebook. It is to recognize the true reach of Facebook and to point out a better solution.

Facebook even acknowledges this fact, which is why they are promoting their new product, Reach Generator. They project by using Reach Generator, for a fee of course, businesses can increase the percentage of their Facebook post that are seen up to as high as 75%.

But that's still a lot lower than 90 or 95%.

So if you want your funeral home's name seen by 90 to 95 percent of your families' inner circles, start using text messaging, we can show you the right way how it's done.

Or, if you are good with reaching just 5 percent, continue using newspapers obits and Facebook.

Chances are, you could probably get a lot more death calls from 90% than 5%.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES
The "Call" Blog and Email for Funeral Directors

Monday, February 17, 2014

The "Call:" Is your funeral home website way too busy?


Take 5 minutes and visit your website and two of your competitor's websites (Google them, its easy).

But don't look at the websites from the perspective of a director, look at the websites from the viewpoint of a prospective family member or funeral attendee.

If you do, you may find yours and your competitor's websites leave a lot to be desired.

Most are poorly organized. They have way too much information, too many tabs (options), too many places on the screen to search for information, the fonts are too small and too much scrolling.

The majority of them just make your eyes hurt and your brain work too hard.

The main reason to visit a funeral home website is to look at obituaries and to get contact and location information. Your website should do that first and then it should get visitor's contact information (for future death calls), provide services and costs, and get other revenues from pre-planning, flowers and gifts.

That's it!

For example, providing "grief" resources is inappropriate and possibly harmful. If you offer "grief" resources, have you vetted these resources yourself? And even if you could vouch for your "grief" resources, how will that bring your funeral home more revenues, particularly more death calls?

It won't. It's just noise on your website and worse, unnecessary risk.

Keep your website easy-to-use and focused. Just because you can include a lot of information on your website doesn't mean you should.  Funeral home websites need to be much more selective.

Spending a lot of time on your website is not a good thing if visitors are still there because they are confused or fatigued.

As the old saying goes, "less is more!"

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES
The "Call" Blog and Email for Funeral Directors

Tuesday, February 11, 2014

The "Call:" Memorial Apps – An Alternative to Newspapers


The other day, a funeral director called on behalf of one of their previous cases. The director had been contacted by a family member wanting advice on doing some type of memorial on the first anniversary of their loved one's passing.

The funeral director at first suggested putting something in the newspaper, the Washington Post. The family member contacted the newspaper, only to find out the cost of doing a memorial would run about $800.

The family member was able to work the cost down to $360, but it was really bare bones and the family member was not happy about it.

The director then called Mobits. We were able to do a Mobits-Memorial for them at a cost of $99! The family loved it and they were able to share it globally (they had relatives serving in Afghanistan).

It had pictures, a couple of videos and reflections were shared.

In addition, the Mobits-Memorial gave the funeral home at lot of positive exposure, which the funeral director loved.

The first anniversary of a death is often an event a family wants to recognize. It's also an opportunity for the funeral home to deepen its relationship in their families and communities.

Something to think about!

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES
The "Call" Blog and Email for Funeral Directors