Monday, November 25, 2013

The "Call": Technology is the Director’s Best Friend!


Many funeral directors seem to have an aversion to technology. It's probably because technology is viewed by many directors to be more work. Yet, the whole point of technology is to make less work.

For sure, there's a lot of new technology for directors…websites, mobile websites, social media, etc. However, technology, without proper strategy and execution, will make more work, not less, for directors.

So role-play the proposed use of technology, especially from the family's and the mourner's perspective. If it's impossible to trace, step-by-step, how technology will help families and the director, then it probably shouldn't be used.

For instance, some directors assume simply by having a website, people will be able to easily get to it. My experience has been that it is often hard to get to a lot of funeral home websites simply because they are frequently hard to spell and/or are have very long addresses in terms of the number of characters.

So, if the role-play requires the target website visitors to "type-in" a lot of information rather than to "tap-in" or "click-in" information, visitors who are not good spellers or who have difficulty entering data on their PCs and mobile devices will be lost.

Other funeral directors think that posting on Facebook will automatically drive more traffic to their website and ultimately to their funeral home.

Role-play how families and mourners will get and use the Facebook post to effectively improve the director's life. How are people to be made aware of the Facebook post?  How likely is it that the post will be read in time to use it? Will the post get lost in the midst of all of the other Facebook posts?

Facebook, if used properly, can help make life easier for directors.

But again, technology, without proper strategy and execution, will be more work for directors.

There are several ways technology can make life better for directors without being more work. Here are four:

  1. Less phone calls – directors get a lot of calls for basic funeral information. Technology can handle that.
  2. More death calls – directors can get more death calls if their funeral home information is already stored and easily accessible (1 to 4 taps) in the mobile phones of their targeted audiences. Technology can do that.
  3. New revenues – directors can make more money by using technology as a replacement to newspaper obituaries. Newspaper obituaries, for many directors, are more work for no pay. Technology can change that.
  4. Higher customer satisfaction – The fact is most people prefer not having to talk to funeral directors to get arrangements information. The easier directors make it to get arrangements information, the more satisfied families and mourners will be and to use their services in the future. Technology can improve that.

If directors want to improve their work-life, they must do something different. Technology, with proper execution and strategy, can be that difference maker.

Let me be one of the first to say, Happy Thanksgiving!!

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ.
The "Call" Blog and Email for Funeral Directors


Monday, November 18, 2013

The "Call": 10 ways the “death call” app improves the everyday lives of directors


Mobits™ greatly improves your ability to expeditiously provide arrangement information to families and mourners.  By doing so, it improves the everyday lives of funeral directors in the following 10 ways:

  1. Families wanting to save money on motorcycle escorts – with Mobits™, directors can tell families that as long as someone in each car has a smartphone, if they become separated from the motorcade, they can easily get to the location by using the Mobits™ mapping and navigation. It reduces for directors, negative feedback and emotions from family getting lost and/or disconnected from the motorcade.  Bottom line: It reduces calls (and the length of calls!!) from family.
  2. Out-of-town/out-of-country families' communications – Mobits™ gets the word out in the fastest way possible to family and friends, near and far. Bottom line:  It reduces calls from out-of-town and out-of-country families.
  3. Attending mourners – Mobits™ makes it easy for everyone to navigate! Bottom line: It reduces calls from attending mourners asking about directions.
  4. Arriving and/or delayed mourners – Mobits™ can be texted to a mourner's cell phones rather than giving directions over-the-phone. Bottom line:  It provides a good option for handling arriving and delayed mourners both in-person and over-the-phone.
  5. Arrangements' information calls – Mobits™ reduces the need for mourners to call the funeral home for information. Bottom line: It reduces the general inquiries both in-person and over-the-phone.
  6. Families wanting to save money on newspaper obits – Mobits™ are significantly less costly than newspaper obituaries, reach farther, can be updated and can be marked up.  Bottom line: Mobits™ serve families better than newspapers and generate income.
  7. Families wanting to save money on printing - Mobits™ can reduce the need and/amount of printed programs and programs can be loaded on Mobits™. Bottom line: Mobits™ give families a lower cost option for programs.
  8. Reduce requests from family and mourners – Mobits™ have an optional tap-to-call family feature and can be used to send email messages between family and mourners. Mobits™ reduce the need to act as the go-between for family and mourners. Bottom line: Mobits™ reduce work.
  9. Newspaper obits changes, errors and timing – Mobits™ are ready in 4 hours and can be changed. Bottom line: Mobits™ do more than newspaper obits and a better job of notifying people of deaths.
  10. Get more first calls – Mobits™ put directors in better position to get first calls. Bottom line: Mobits™ get more first calls.
Unless the director already has it, every time someone calls the funeral home, the entrepreneurial director will always ask for a mobile phone number. The reason is the entrepreneurial director will want their funeral home's information implanted or loaded on as many mobile devices as possible.

Then, when the need for a funeral arises, that funeral home can be contacted more readily with just a few taps on a mobile phone.

One funeral home may be in a family rep's mind, and other funeral home may be in their mobile device. Of course, the goal is to be in both their mind and mobile device.

But consider the situational dynamics of the family rep: Time is of the essence. They're grieving. They're stressed. And they have to make decisions fast.

In that situation, some family reps will choose the most expeditious option.

What if you're the funeral home in the family rep's mind, but not the funeral home in their mobile device?

Why risk missing out on any death calls simply because your funeral home wasn't a family rep's easiest option? Even though you offer the best service available? And even though the family rep knew of and liked your work?

Getting that first call is extremely important, and depends in part, on how fast family reps can reach you.

Every time you get a mobile phone number, you or your staff member(s) can send it a text that will link back to the funeral home and even better, can put an icon on people's mobile phones, putting your funeral home in the best position possible for getting future first calls.

Bottom line: Mobits™ improves your customer satisfaction, it reduces unnecessary and unproductive calls (and the length of calls!!) to you and your staff, it reduces your work, it generates you income, and it best positions you to get that critical first call!

Mobits™ are the hardest working tools in the deathcare industry!

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ.

The "Call" Blog and Email for Funeral Directors



Monday, November 11, 2013

The “Call”: Mobits - The ‘Death Call’ app! Really?


The rise of smartphone technology has created all types of applications – 'apps' for short. There's no limit to the apps being created every single day.

But an app for 'death calls'? Exactly how would it work?

To start, the purpose of a 'death call' app would be to get funeral directors more death calls. To actually work, it would need three things:

First, all apps have icons. Icons are the images on smartphones that users tap to open apps. So the 'death call' app would need one.

Second, the 'death call' app would need to be able to contact the funeral director. To do that, the app would need a tap-to-call button, and/or a tap-to-go to website button, and/or a tap-to-email button. 

Third, the 'death call' app would need to be effortlessly loaded on the smarthphones of those in need of funeral services.

Believe it or not, Mobits™ is actually the 'death call' app! Here's how it gets funeral directors death calls:

When Mobits™ are done, in addition to helping families reduce their stress by making it easier to notify friends, family and the community of a death, it also gives families the ability to put the deceased's picture on their smartphones as an icon.  Before the funeral, those concerned can tap the icon (picture) to get final arrangements information. After the funeral, they can tap the icon (picture) to view pictures and videos of the deceased.

Families can also use the text message that comes with Mobits™, to forward to people interested in knowing more about the deceased's final arrangements. And those people can put the icon (picture) on their smartphones as well.

One funeral can easily result in having a hundred or more smartphones with Mobits™ icons. So if a funeral director uses Mobits™ for their families, they will in effect, load their 'death call' app on literally thousands of smartphones in their market!

Mobits™ have tap-to-call, email, and go-to-website buttons, making it the easiest way possible for those in need of funeral services to contact a funeral director.

When the need for funeral services arise, people can simply tap the icon (picture) if they have a direct need, or forward the app to someone else they know in need. To do so, they just forward the text message that comes with Mobits™, or they can tap the app (picture) and then tell someone in need the funeral director's number, website and/or email address.

That's how the 'death call' app gets funeral directors more calls!

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

The "Call" Blog and Email for Funeral Directors

Monday, November 4, 2013

The "Call": Mobits℠ (mobile-obituary) on mobile devices within 4 hours of meeting with families

Mobits℠ is the new mobile technology for funeral directors to get more calls while providing families improved service.


When meeting with families, funeral directors can tell them that a mobile-obituary can go up on the web in just 4 hours!

Once the Mobit℠ is ready, we send a text message to the funeral director with a link to the deceased’s Mobit℠. The funeral director then forwards that text message to a family member and that family member can then forward the text to everyone else.

So all the funeral director has to do is just forward ONE text message! That’s it!

Don’t even worry about getting us a picture of the deceased because we also made that very easy.

Almost always, at least one family member will have a picture of the deceased on their mobile phone. Just have one of them, on their mobile phone, go to www.mobits.org, and the picture can be uploaded from the family member’s mobile phone. You just can’t beat that.

We also will now do your first Mobit℠ for free!

It’s a win for the family because now they can notify the community and people near and far much faster and without the stress of having to make a lot of phone calls. And it’s a win for the funeral director because it gives them a competitive advantage and a new income source. It’s fantastic marketing for funeral homes that want to grow.

Start using Mobits℠ before your competitors!

Don’t you agree? Either way, we still would like to get your feelings on this subject. Click or tap The “Call” to go to our blog and post your comments! You will also see what other directors are saying. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

The “Call” Blog and Email for Funeral Directors