Monday, October 28, 2013

The "Call:" The “Rolodex” of today is the mobile phone. Your funeral home needs to be in it.


The goal of many funeral directors is to get in the "inner circle" of friends and families networks. That's the true meaning of "word of mouth."

How to determine your success is easier every day.

You measure success by how many mobile phones you are in.

There are many ways to get in people's mobile phones. You can be a contact, or email, or text message, or Facebook post or Twitter post, and more ways are coming.

However, the best, absolute best way to be in someone's phone is to be an "icon" on their phone. As you should know, icons are images saved on mobile phone's main screens so that they can be easily accessed.

If you reach "icon" status, not only are you definitely in their mobile "Rolodex," you're in the "VIP" section!

The Mobit℠ puts your funeral home in this very important position.

People may not put an icon of your funeral home on their mobile phone, but they definitely will put their deceased loved one's picture in their list of icons. The Mobit℠, as an added feature, allows people to put a picture of the deceased into their list of icons.

Every time someone put's the deceased's icon in their list of icons, they have just put your funeral home on "speed-dial." So when they hear of a need or have a need themselves, your funeral home is in first position to get the first call. That will grow your business.

Try the Mobit℠ at no risk! We are positive once you get your first, it will become clear how effective this is to building your funeral business.

If you have any questions, please call 786-763-1875 or email info@mobits.org. Also, please visit our site from your mobile device or PC; we have redesigned to make it super easy to use the Mobit℠.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! You will also see what other directors are saying. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

The "Call" Blog and Email for Funeral Directors

Wednesday, October 23, 2013

THE INTERNATIONAL ORDER OF THE GOLDEN RULE WELCOMES NEW BUSINESS MOBITS℠

PRESS RELEASE
October 23, 2013 – Austin, TX – OGR recently added Mobits to its group of business suppliers.  MOBITS are mobile-apps with text messaging that get final arrangements information to the family and to the community in the fastest, easiest, least stressful and least expensive way possible. It maximizes participation in the departed's final arrangements.
Mobits™ are the best way for the funeral director to get more calls because Mobits™ puts the funeral home's contact information inside thousands of mobile phones throughout their community.
 
Mobits™ also produce income for the funeral home, something newspaper obituaries rarely do.
 
Having to make a 100 or more phone calls in a very short time frame, telling the same sad story again and again and again, is really stressful. Not only does the Mobit™ absorb much of this stress, it puts funeral homes in a much better position to get future calls.
 
Mobits is located in Hollywood, FL and is proud to provide service nationally and internationally. Contact Steven Holland, Direct: 313-400-9110, Office: 786-763-1875 or info@mobits.org. Visit www.mobits.org or text "Mobits" to 72727 for more information.

About OGR
Founded in 1928, OGR is affiliated with more than 600 independent funeral homes that share common goals of exemplary service, uncompromising care and compassion to families in their time of need. For more information, go to www.ogr.org.

Contact:
Mark B. Allen, Executive Director
(512) 334-5504  mallen@ogr.org
For Immediate Release
 
-end-

Friday, October 18, 2013

The "Call": Get paid for an obituary?

All of us that operate funeral homes certainly understand the complexity of how important the obituary is as part of the services that we provide to a family.  For many funeral homes, writing and editing the obituary is the longest most arduous part of the arrangement session.  We work really hard to get every detail correct, sometimes under a deadline to the paper, and little to no revenue is produced for all that effort.


Additionally, the cost of the obituary to the family is in many cases outrageous.  Some newspapers have stopped placing free death notices, limiting online views of obituaries to consumer, etc.  Plus, who gets a newspaper anymore?  Over 50% of US citizens have a smart phone (including grandparents).
 I came across a great new service that we are using at our funeral home call Mobits.  For significantly less cost than a newspaper obit and no extra effort to the funeral director, Mobits is fantastic.  The big plus is that our firm does make revenue from Mobits, it’s an advertisement for our firm, and the families are very pleased.  For more information, visit www.mobits.org.


Don’t you agree? Either way, we still would like to get your feelings on this subject. Click or tap The “Call” to go to our blog and post your comments! You will also see what other directors are saying. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.


The “Call” Blog and Email for Funeral Directors


Tuesday, October 15, 2013

The "Call": How the Mobit℠ helps Jewish families notify loved ones of a passing faster, easier, less stressful and less expensive than any other way possible


The Mobit℠, or the Mobile Obituary App, is a new tool to make the death notification process as fast and as easy as possible for those in mourning, particularly for Jewish families. It provides a calendar, navigation, condolence book, send Shiva gifts and other information to help the family have more people participate in the final arrangements.

Jewish custom requires that deceased are interred as soon as possible, usually within a day or two. Thus, it is vital to notify loved ones as quickly as possible.

In the past, when families were less geographically dispersed, it was easier to notify those concerned that someone has passed, allowing most to participate in the final arrangements.

But now, with people spread out so far and wide, it is extremely difficult to relay the sad news to everyone concerned.

The Mobit℠ solves this difficult task by simplifying how people are notified of a passing.  Here's how:

The Mobit℠ is created within 4 hours of the funeral director or the people handling the final arrangements provide the information.

Once the Mobit℠ is ready, a text message with an internet link to the Mobit℠ is sent to the funeral director and/or family member.

That person then forwards the text message to other family members and they forward it to everyone else.  That's it.

This is much more effective, faster, less expensive and less stressful than having to make individual phone calls, or send individual emails or submit newspaper obituaries.

Text messages can also be sent to mobile phones internationally, and the text message can be opened from any phone on the planet that has internet access.

Text messaging is particularly useful because they are generally opened within 90 seconds of being received.

The vast majority of people aged 50 and younger both use text messaging and surf the web from their mobile phone.

And the vast majority of the people participating in the services and/or who are in mourning, are not the age of the deceased, but the age of the family, which is usually much younger than the deceased.

To introduce you to the Mobit℠, we would like to do your first one at no charge. The family will surely appreciate it.

To view a Mobit℠, send the text message "Shiva" to the number 72727. You will receive a text message back with the link to the sample Mobit℠.

Notifying friends, family and the community of a loss is always difficult, but even more so when the family is not localized and when customs allows only a day or two. Please give us a chance to help your families with this difficult responsibility.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! You will also see what other directors are saying. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

The "Call" Blog and Email for Funeral Directors

Monday, October 14, 2013

The "Call": What type of message gets the fastest response?



If you need to get an important message to someone (i.e. death info), the absolute best method to do it by is text messaging.

The reason is 95% of all text messages are read within 90 seconds. That is huge. No other type of message comes close.

And, most 50-year-olds both use text messaging and surf the web from their mobile phones.

The majority of people prioritize their messages in the following order: Text, then email, voicemail, Facebook post, Twitter post, website/blog post and last, snailmail.

Because time is truly of the essence in the funeral business, text messaging needs to be used by funeral directors.

Mobits combine text messaging with a mobile app to give funeral directors and families the fastest and least stressful way to communicate the loss to others.

Simply posting an obit on your website (if you have one) is one of the slowest and most labor intensive ways for funeral directors to communicate death information. The reason is this requires you to verbally tell people to go to your site (not to mention you entering the information). That creates a lot of room for error and the more the difficulty, the less the likelihood people will use your site.

A better way is to send them a text message with a link to all of the final arrangements info. Nothing has to be spoken, errors are significantly reduced and most importantly, people get the info faster.

The problem with newspapers is most people have to buy them on the right date and read them in time to participate in the final arrangements. It's no longer effective. It's too expensive, too arbitrary and too short in time and length.

The Mobit is ready in four hours and requires little from funeral directors. Strategic funeral directors will also see it puts their brand on thousands of mobile phones in their market, meaning they will be in a much better position to get that important first call.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! You will also see what other directors are saying. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

The "Call" Blog and Email for Funeral Directors

Friday, October 11, 2013

The "Call": Welcome to the Mobits blog!



We hope this can be a place where funeral home professionals come and share ideas for giving families superior service while helping directors get more calls.