Tuesday, December 31, 2013

The "Call:" Directors - Remember, Websites are for browsers, Mobile-apps are for buyers.


Greetings:

The main reason for funeral homes having a website and/or a mobile-app is to get more first calls. The more first calls a director gets, the more funerals they will conduct, and the more money they will make.

So if your goal is to make more money, then you definitely need, not want, but need a mobile-app.

Three reasons why: 1. Most people first search for local services from smartphones, 2. Most internet traffic now comes from smartphones and 3. Most people will use their smartphone to call a local business or to check it out first.

Translation:  It is highly likely people will use the internet from their smartphone to help them decide whether to call your funeral home first!

Stop right now, pull out your smartphone and go to your website from your smartphone.

Your site, your front door to the world, probably either looks like it's in miniature, or it looks like one of those below.

To keep things simple, below is what Mobits charges to do a mobile-app , compared to some others.

One additional first call could pay for your vitally important front door to the world!

People use websites to browse, mobile-apps to buy.

A person that is buying (making you their first call) doesn't want to do a lot of reading. They don't want to enter a lot of information (funeral homes are notorious with hard to enter and/or extremely long website names).  They don't want a lot of choices. They want images. And they want things big since the screen is small (hand-sized).


Given that behavior, which mobile-app do you think your customers would prefer? Cover the names and the pricing. Then show the smartphones to others and ask which one they prefer. Then look at the pricing. Then decide.

Your "digital" front door to the world is important. It's NOW how most people will first interact with your funeral home.

Call or email if you want custom with the features and benefits that matter the most.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES
The "Call" Blog and Email for Funeral Directors



Sunday, December 29, 2013

The Harbeson Group - Home

The Harbeson Group - Home

Monday, December 23, 2013

Harbeson Group - Blog/The Funeral Commander


Harbeson Group - Blog/The Funeral Commander

Take a look at The Funeral Commander:

The "Call:" 2014 Prediction – WiFi Funerals


Sometime in 2014, someone will go to a funeral where they will walk in the doors of the location of the funeral and there will be a sign that says "Please mute your phones and turn on your Bluetooth."

Once the Bluetooth is turned on, a message will appear on the mobile device, "Welcome to the John Doe funeral.  Please sign in for the family to acknowledge your presence and to express your condolences."

The person will take their seat and there will be buttons on their mobile device to tap to read the program, sing songs and to get other information regarding the funeral.

People unable to attend will get a text message alerting them that the funeral is beginning and that it can be viewed from their mobile device.

Printed programs will be optional as the program will be made available on the mobile device and can be printed later if desired.

People will follow along in the funeral procession to the cemetery using the navigation on their mobile devices.

And when they arrive at the cemetery, GPS will direct them to the exact location of the grave site.

After the funeral, they will be able watch the services again at their convenience, print the program, express their condolences and send flowers or gifts, from their mobile devices.

For those out there who are may be shaking their head in disgust, please be reminded that at one time, books were the new technology.

It's the natural procession of things.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES
The "Call" Blog and Email for Funeral Directors

Saturday, December 21, 2013

Harbeson Group - Blog/Industry Chatter

Harbeson Group - Blog/Industry Chatter

Monday, December 16, 2013

The "Call:" What’s wrong with this ‘selfie?’


Undoubtedly, you saw and heard the uproar about the 'selfie'(a picture of you taken by you with a mobile phone) President Obama took with the British Prime Minister and his wife at the funeral of former South African President Nelson Mandela.

Some thought it was disrespectful, but really it's a sign of the times.

To many people, mobile phones are their most prized possession. They sleep with them, they take them to the bathroom, and they take them to church. People feel naked without their mobile phones.

No place or event is off limits to mobilephones, including funerals.

So the question isn't whether to ban mobile phones from funerals, but how to manage them during funerals.

Funerals are sacred events and mobile phones should not disturb others or the ceremonies. So people should be asked to mute their phones and not to talk on them during the services.

Consider telling the attendees when and where it is appropriate to take pictures and videos.

Ask the family if they mind people taking pictures or videos of the deceased.

Don't ignore the fact that these situations are bound to occur and to occur more often.

Mobile phones don't have to be bad for funerals, they just need to be managed by funerals. And when managed properly, mobile phones can be a financial opportunity for directors.

People prefer to get information via mobile phones. Giving funeral information using mobile phones, with the proper strategy and execution, can be a revenue generator for funeral homes.

There is nothing wrong with a 'selfie' at a funeral. It just should be managed.

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

We'd like to connect with you on LinkedIn! Please click to invite us: http://linkd.in/1arZsES

The "Call" Blog and Email for Funeral Directors

Monday, December 9, 2013

The "Call:" How to get your funeral home ranked #1 fast by Google, Bing & Yahoo


The Yellow Pages have been replaced by internet search engines (Google, Bing & Yahoo). And the majority of searches for local services on these search engine sites come from mobile devices.
Consequently, in many locations, there are a lot of death calls that can be sourced from search engines. But funeral homes need a strategy to capitalize on this opportunity.
Here's how to do it:
All search engines use three primary three factors to rank search results – On-site SEO (Search Engine Optimization), the mobile-app's (also called mobile website) content and relevant backlinks.
On-site SEO relates to how a mobile-app is organized and its ease of use. It represents about five to ten percent of a site's ranking.
The content of the mobile-app represents about 15 to 20 percent of the ranking's value.
But, the predominant factor that determines a mobile-app's ranking is its backlinks. The search engines algorithms assign 70 to 80 percent of a mobile-app's ranking to backlinks.

Backlinks are hyperlinks on other mobile-app and websites that link to a funeral home's mobile-app.  The more websites and mobile-apps that link to a funeral home's mobile-app, the higher that funeral home's mobile-app's search ranking will be.
This is an incredibly easy opportunity for tech savvy funeral homes to seize. The reason is most funeral homes have few, if any, backlinks. Because no other mobile-apps or sites are linking to the funeral home's mobile-app, rankings are mostly based on content and on-site SEO.
Mobits™ are stand-alone apps, and each one is a separate backlink to a funeral home's mobile app.
By using Mobits™ to help families, funeral homes can also quickly improve their search engine rankings.
What happens is Mobits™ includes a backlink to the funeral home's mobile-app and uses the same keywords as the funeral home.
So, if someone is searching for cremations in Dayton, OH, Mobits™ will use the terms "cremation," and "Dayton, OH," as some of its keywords.
Because several Mobits™ are all pointing to one funeral home's mobile-app and are using the same keywords, that funeral home's mobile-apps will get a high, if not the highest ranking when people search for funeral services on the web.
By using this strategy, most funeral homes can be ranked #1 in their market within a matter of weeks!
To get new business, you have to do what your competition isn't doing. Your competition is not using backlinks to get high search engine rankings. Start using Mobits™ and start counting the number of death calls you get from being top-ranked.
This strategy alone should be worth two to four more death calls a month. And by the time your competition catches on, it will be too late for them to overcome your advantage!
Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

The "Call" Blog and Email for Funeral Directors



Monday, December 2, 2013

The “Call”: Ten reasons why Mobits™ are much, much better than posted obituaries on funeral home mobile apps and websites


Mobits™, mobile apps and text messaging for obituaries, can and should be used in conjunction with obituaries on funeral home mobile apps and websites. But here are ten reasons why Mobits™ should be the number one choice for funeral directors and used first:
1. Mobits™ use texting. One of the most power mobile technologies is texting. We always ask directors how they notify people of the obituary they posted on their mobile app and/or website. We often get the answer, "by Facebook, or by word-of-mouth," but we have yet to get the answer "by texting."
Text messages are five times more likely to be read than emails or Facebook posts. 98 percent of text messages are read and 90 percent of text messages are read within three minutes.
Given the importance of arrangement information and its time sensitivity, why don't directors use texting?
Mobits™ is the only deathcare industry technology advocating and implementing the proper use of texting.



2. Mobits™ brands mobile phones. If directors want to get more death calls, one of the best ways to get first calls is to give people the ability to put pictures of the deceased as icons on their mobile phones and devices. People can tap the picture and the Mobits™ opens. Because it has a button on initial page to call the director, Mobits™ put directors in the best position available (the mobile phone), to get first calls.
3. Mobits™ has dedicated staff. Directors already have a lot to do and creating obituaries shouldn't be one of their tasks. Our staff gets the mobile-app up fast (in 4 hours or less) and updates it fast, when necessary.
4. Mobits™ can be sold. Given the slim margins in the industry, why would directors forgo any revenue opportunities? Mobits™ can be sold as a companion to the newspaper obituary or as an upgrade to the newspaper obituary. Directors don't make money posting obituaries on their mobile apps and/or websites. That only costs directors time and money.
5. Mobits™ are easier to use. Mobits™ were designed to be easily tapped and to minimize and/or eliminate data entry, like the names of the deceased, funeral home names and funeral home web addresses. Because mobile phone screens are small, Mobits™ have big buttons and big pictures. Most funeral home mobile apps have small pictures and small buttons, and often require the user to enter the funeral home's website name or the deceased's name, or both.
6. Mobits™ are customized to the deceased. Mobits™ are stand-alone apps focused on the deceased, not on the funeral home. Mobits™ don't have to have a cookie-cutter, bland, common look with no personal touches. It can be customized. It can be used for direct cremations. There is also a Jewish version available. It memorializes the deceased much better with favicons (the little icon in mobile device's web address bars), icons (mentioned above) and start-up images (on iPhones). By focusing on the deceased, it actually gives directors more, not less, opportunity for death calls because it puts the directors phone numbers and mobile apps and/or websites within a couple of taps. And if families want to limit who can view and use the Mobits™, it can be password protected.
7. Mobits™ can include printed programs and QR codes. Mobits™ offer the ability to have printed programs to be downloaded. QR codes can also be provided for the printed programs. People can view programs from their mobile phone. This can save money for the family by reducing the number of programs needed and is also a "green" alternative (less need for paper and less trash for landfills) for those families who are concerned about environmental issues.
8. Mobits™ can be easily integrated with other mobile apps. Mobits™ can easily be added to the mobile apps of churches, alumni associations, veterans groups and other groups. And every time it is integrated with other mobile apps, it creates new channels to generate more death calls for directors.
9. Mobits™ can improve search engine rankings. By giving each case a Mobits™, it'll drive a lot more traffic to director's mobile apps and/or websites and will get them ranked higher by search engines since Mobits™ creates more "backlink" traffic. Experts estimate that backlinks account for as much as 80 percent of the weight that search engine ranking algorithms give websites and mobile apps. This ranks the funeral home much higher when people do searches, again getting more death calls!
10. Mobits™ can upload pictures and videos. Mobits™ allow for the upload of pictures and videos from mobile devices and the Mobits™ upgrade (called Mobits™-Memorials), can display up to 5 videos and up to 20 pictures. This gives families and friends more ability to reflect and reckon with the death after the final arrangements take place.



Overall, Mobits™ are a much better strategy for directors to serve families, to generate more death calls, to reduce director's work, to generate new revenues and to improve customer satisfaction!
And when cemeteries catch up and are able to give the latitude and longitude coordinates of the deceased's grave, Mobits™ can even navigate inside in the cemetery to the gravesite!
Mobits™ is more than an app - it's a service, a tribute and a tool.
We know…so how much does it cost? We are happy to say it's extremely affordable. But we don't publish the price because it is not a cash advance item. When we are contacted by families wanting Mobits™, we encourage them to let us deal with their director in order to get them the best price.  Given the sensitivity and privacy concerns of arrangements information, we are uncomfortable dealing with the general public directly.
Call or email us and we'll let you know.
Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ. Or Skype us, username "Mobits.org." Mobits™ can be done everywhere on the planet where there is internet access! International directors are welcome.

The "Call" Blog and Email for Funeral Directors

Monday, November 25, 2013

The "Call": Technology is the Director’s Best Friend!


Many funeral directors seem to have an aversion to technology. It's probably because technology is viewed by many directors to be more work. Yet, the whole point of technology is to make less work.

For sure, there's a lot of new technology for directors…websites, mobile websites, social media, etc. However, technology, without proper strategy and execution, will make more work, not less, for directors.

So role-play the proposed use of technology, especially from the family's and the mourner's perspective. If it's impossible to trace, step-by-step, how technology will help families and the director, then it probably shouldn't be used.

For instance, some directors assume simply by having a website, people will be able to easily get to it. My experience has been that it is often hard to get to a lot of funeral home websites simply because they are frequently hard to spell and/or are have very long addresses in terms of the number of characters.

So, if the role-play requires the target website visitors to "type-in" a lot of information rather than to "tap-in" or "click-in" information, visitors who are not good spellers or who have difficulty entering data on their PCs and mobile devices will be lost.

Other funeral directors think that posting on Facebook will automatically drive more traffic to their website and ultimately to their funeral home.

Role-play how families and mourners will get and use the Facebook post to effectively improve the director's life. How are people to be made aware of the Facebook post?  How likely is it that the post will be read in time to use it? Will the post get lost in the midst of all of the other Facebook posts?

Facebook, if used properly, can help make life easier for directors.

But again, technology, without proper strategy and execution, will be more work for directors.

There are several ways technology can make life better for directors without being more work. Here are four:

  1. Less phone calls – directors get a lot of calls for basic funeral information. Technology can handle that.
  2. More death calls – directors can get more death calls if their funeral home information is already stored and easily accessible (1 to 4 taps) in the mobile phones of their targeted audiences. Technology can do that.
  3. New revenues – directors can make more money by using technology as a replacement to newspaper obituaries. Newspaper obituaries, for many directors, are more work for no pay. Technology can change that.
  4. Higher customer satisfaction – The fact is most people prefer not having to talk to funeral directors to get arrangements information. The easier directors make it to get arrangements information, the more satisfied families and mourners will be and to use their services in the future. Technology can improve that.

If directors want to improve their work-life, they must do something different. Technology, with proper execution and strategy, can be that difference maker.

Let me be one of the first to say, Happy Thanksgiving!!

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ.
The "Call" Blog and Email for Funeral Directors


Monday, November 18, 2013

The "Call": 10 ways the “death call” app improves the everyday lives of directors


Mobits™ greatly improves your ability to expeditiously provide arrangement information to families and mourners.  By doing so, it improves the everyday lives of funeral directors in the following 10 ways:

  1. Families wanting to save money on motorcycle escorts – with Mobits™, directors can tell families that as long as someone in each car has a smartphone, if they become separated from the motorcade, they can easily get to the location by using the Mobits™ mapping and navigation. It reduces for directors, negative feedback and emotions from family getting lost and/or disconnected from the motorcade.  Bottom line: It reduces calls (and the length of calls!!) from family.
  2. Out-of-town/out-of-country families' communications – Mobits™ gets the word out in the fastest way possible to family and friends, near and far. Bottom line:  It reduces calls from out-of-town and out-of-country families.
  3. Attending mourners – Mobits™ makes it easy for everyone to navigate! Bottom line: It reduces calls from attending mourners asking about directions.
  4. Arriving and/or delayed mourners – Mobits™ can be texted to a mourner's cell phones rather than giving directions over-the-phone. Bottom line:  It provides a good option for handling arriving and delayed mourners both in-person and over-the-phone.
  5. Arrangements' information calls – Mobits™ reduces the need for mourners to call the funeral home for information. Bottom line: It reduces the general inquiries both in-person and over-the-phone.
  6. Families wanting to save money on newspaper obits – Mobits™ are significantly less costly than newspaper obituaries, reach farther, can be updated and can be marked up.  Bottom line: Mobits™ serve families better than newspapers and generate income.
  7. Families wanting to save money on printing - Mobits™ can reduce the need and/amount of printed programs and programs can be loaded on Mobits™. Bottom line: Mobits™ give families a lower cost option for programs.
  8. Reduce requests from family and mourners – Mobits™ have an optional tap-to-call family feature and can be used to send email messages between family and mourners. Mobits™ reduce the need to act as the go-between for family and mourners. Bottom line: Mobits™ reduce work.
  9. Newspaper obits changes, errors and timing – Mobits™ are ready in 4 hours and can be changed. Bottom line: Mobits™ do more than newspaper obits and a better job of notifying people of deaths.
  10. Get more first calls – Mobits™ put directors in better position to get first calls. Bottom line: Mobits™ get more first calls.
Unless the director already has it, every time someone calls the funeral home, the entrepreneurial director will always ask for a mobile phone number. The reason is the entrepreneurial director will want their funeral home's information implanted or loaded on as many mobile devices as possible.

Then, when the need for a funeral arises, that funeral home can be contacted more readily with just a few taps on a mobile phone.

One funeral home may be in a family rep's mind, and other funeral home may be in their mobile device. Of course, the goal is to be in both their mind and mobile device.

But consider the situational dynamics of the family rep: Time is of the essence. They're grieving. They're stressed. And they have to make decisions fast.

In that situation, some family reps will choose the most expeditious option.

What if you're the funeral home in the family rep's mind, but not the funeral home in their mobile device?

Why risk missing out on any death calls simply because your funeral home wasn't a family rep's easiest option? Even though you offer the best service available? And even though the family rep knew of and liked your work?

Getting that first call is extremely important, and depends in part, on how fast family reps can reach you.

Every time you get a mobile phone number, you or your staff member(s) can send it a text that will link back to the funeral home and even better, can put an icon on people's mobile phones, putting your funeral home in the best position possible for getting future first calls.

Bottom line: Mobits™ improves your customer satisfaction, it reduces unnecessary and unproductive calls (and the length of calls!!) to you and your staff, it reduces your work, it generates you income, and it best positions you to get that critical first call!

Mobits™ are the hardest working tools in the deathcare industry!

Don't you agree? Either way, we still would like to get your feelings on this subject. Click or tap The "Call" to go to our blog and post your comments! For a demo, text the term "Mobits" to the phone number 72727. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

To demo a Mobits™ outside of the United States, type or copy the following link into a web browser on a mobile phone or device: http://bit.ly/1bgS4QJ.

The "Call" Blog and Email for Funeral Directors